| Description |
632 pages ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The semiotics of consumer spaces : the growing importance of themed environments / M. Gottdiener -- Examining the informational value of store environments / Julie Baker -- Dressing for the part : the role of costume in the staging of the servicescape / Michael R. Solomon -- The soul of the company store : Nike town Chicago and the emplaced brandscape / John F. Sherry, Jr. -- Gorilla marketing : customer animation and regional embeddedness of a toy store servicescape / Melanie Wallendorf, Joan Lindsey-Mullikin, and Ron Pimentel -- The seed of creative lifestyle shopping : wrapping consumerism in Japanese store layouts / Millie Creighton -- "Friend of the bride"-and then some : roles of the bridal salon during wedding planning / Cele Otnes -- Framing art : the role of galleries in the circulation of art / Annamma Joy -- Malling society : mall consumption practices and the future of public space / Ozlem Sandikci and Douglas B. Holt -- Cyberculture : consumers and cybermaketscapes / Alladi Venkatesh -- Brandfests : servicescapes for the cultivation of brand equity / James H. McAlexander and John W. Schouten -- The wilderness servicescape : an ironic commercial landscape / Eric J. Arnould, Linda L. Price, and Patrick Tierney -- Dream on : projections of an ideal servicescape / Mary Ann McGrath -- Commercial activity at home : managing the private servicescape / Kent Grayson -- The retailing of performance and the performance of service : the gift of generosity with a grin and the magic of munificence with mirth / Morris B. Holbrook -- Customer service interaction : poor customer service and prescriptions for improvement / Dawn Iaocobucci -- Privacy as a dimension of service experience / Cathy Goodwin -- Beauty salon and barbershop : gendered servicescapes / Eileen Fischer, Brenda Gainer, and Julia Bristor -- Social inequality and the context of consumption : local groceries and downtown stores / Elizabeth Chin. |
| Subject |
Markets.
|
|
Markets. |
|
Marketing research.
|
|
Marketing research. |
|
Consumer behavior.
|
|
Consumer behavior. |
| Added Author |
Sherry, John F., Jr.
|
| ISBN |
0844230057 |
|
