Title E-commerce coming into its own / editor, Blanton K. Nescott.

Publication Info.

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource.
	text file
Series	Internet theory, technology and applications.
	Internet theory, technology and applications.
Note	Includes index. ( [ pages163] - 171 ).
Contents	Analyzing online behavior / Geoffrey van Meer -- The implications of diversity in e-commerce / Gloria Moss -- Trust, deception and security in e-commerce / Zhaohao Sun, Yuenan Li, Shuliang Zhao -- Designing a tailored cache document replacement policy to promote the sales of a B2C website / Toly Chen, Yi-Chi Wang -- The world according to YouTube : explaining the rise of online participative video / Jacques Bughin.
Bibliography	Includes bibliographical references and index.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Electronic commerce.
	Electronic commerce.
	BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
	BUSINESS & ECONOMICS -- Mail Order.
	BUSINESS & ECONOMICS -- Marketing -- Direct.
	BUSINESS & ECONOMICS -- Marketing -- Multilevel.
	BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
	Electronic Commerce.
Genre/Form	Aufsatzsammlung.
	Electronic books.
Added Author	Nescott, Blanton K.
Other Form:	Print version: E-commerce coming into its own Hauppauge, NY : Nova Science Publishers, c2012. 9781600219917 (hardcover) (DLC) 2011020255
ISBN	9781614702788 (ebook)
	1614702780
	9781600219917 (hardcover)
	1600219918