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Bestseller
BestsellerE-book
Author Korper, Steffano.

Title The e-commerce book : building the e-empire / Steffano Korper, Juanita Ellis.

Publication Info. San Diego, CA : Academic Press, [2001]
©2001

Item Status

Edition 2nd ed.
Description 1 online resource (xiv, 248 pages) : illustrations
Physical Medium polychrome
Description text file
Summary New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover.
Contents Preface -- Introduction -- 1. Set the Vision -- 2. Know Your Customers -- 3. Select Your Marketing Strategy and Branding -- 4. First Impressions are Forever -- Build the Best Site Now -- 5. Keep Your Customers -- Invest in Customer Service -- 6. Choose Fulfillment Channels that Work -- 7. Choose Effective Payment Systems -- 8. Know Your Infrastructure -- 9. Select the Right Commerce Vendor -- 10. Secure Your Investment -- Security Threats and Solutions -- 11. Get Ready for Wireless -- 12. Commit to Never-Ending Improvement -- Know the Trends and Beat Them -- Aft.
Note Includes index.
Contents Setting the vision -- Know your customers -- Marketing and branding -- First impressions may be everlasting -- Keep your customers -- Fulfillment channels that work -- Choose your payment systems -- Know your infrastructure -- Selecting the right commerce package -- Secure your investment : security threats and solutions -- Get ready for wireless! -- Commit to never-ending improvement.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Electronic commerce.
Electronic commerce.
Business enterprises -- Computer networks.
Business enterprises -- Computer networks.
Genre/Form Electronic books.
Added Author Ellis, Juanita.
Other Form: Print version: Korper, Steffano. E-commerce book. 2nd ed. San Diego, CA : Academic Press, ©2001 0124211615 9780124211612 (DLC) 00108252 (OCoLC)45352540
ISBN 9780124211612
0124211615
9780080518800 (electronic book)
008051880X (electronic book)
0124211607
9780124211605