Title Mobile influence : the new power of the consumer / Chuck Martin.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5548.32 .M3736 2013	Available	---

Description	246 pages cm
Contents	The rise of the mobile shopper -- The setup: the pre-buy -- The move: in transit -- The push: on location -- The play: selection process -- The wrap: point of purchase -- The takeaway: post purchase -- Marketing throughout the mobile shopping life cycle.
Subject	Electronic commerce.
	Electronic commerce.
	Internet marketing.
	Internet marketing.
	Consumer behavior.
	Consumer behavior.
	Wireless communication systems.
	Wireless communication systems.
ISBN	9781137278500 (alkaline paper)
	1137278501 (alkaline paper)