Description |
1 online resource (xiv, 210 pages) : illustrations |
Physical Medium |
polychrome |
Description |
text file |
Note |
Includes index. |
Contents |
Chapter 1 Internet Today 1 -- Chapter 2 Identifying Your Direction 27 -- Chapter 3 E-Commerce Technology 66 -- Chapter 4 Creating E-Commerce Services 102 -- Chapter 5 Hosting and Supporting E-Commerce 129 -- Chapter 6 Marketing an E-Commerce Site 157. |
Summary |
Publisher Fact Sheet Fast answers to important questions about entering - & prospering in - the world of e-commerce. |
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Annotation Everyone in business knows the Internet is the fastest & fastest-growing way to sell & buy just about anything. But most people don't know how to actually use this tool to their competitive advantage. This practical question- & -answer guide quickly & concisely explains how to: Integrate e-commerce into a business strategy; Understand the technology; Identify key opportunities for a business; Devise an e-commerce implementation plan; Successfully create & market a site, & much more. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Electronic commerce.
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Electronic commerce. |
Genre/Form |
Electronic books.
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Other Form: |
Print version: Rosen, Anita. E-commerce question and answer book. New York, N.Y. : AMACOM, ©2000 0814405258 (DLC) 99040100 (OCoLC)42290005 |
ISBN |
058513765X (electronic book) |
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9780585137650 (electronic book) |
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9780814405253 |
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0814405258 |
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0814405258 |
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