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Bestseller
BestsellerE-book
Author Rosen, Anita.

Title The E-commerce question and answer book : a survival guide for business managers / Anita Rosen.

Publication Info. New York, N.Y. : AMACOM, [2000]
©2000

Item Status

Description 1 online resource (xiv, 210 pages) : illustrations
Physical Medium polychrome
Description text file
Note Includes index.
Contents Chapter 1 Internet Today 1 -- Chapter 2 Identifying Your Direction 27 -- Chapter 3 E-Commerce Technology 66 -- Chapter 4 Creating E-Commerce Services 102 -- Chapter 5 Hosting and Supporting E-Commerce 129 -- Chapter 6 Marketing an E-Commerce Site 157.
Summary Publisher Fact Sheet Fast answers to important questions about entering - & prospering in - the world of e-commerce.
Annotation Everyone in business knows the Internet is the fastest & fastest-growing way to sell & buy just about anything. But most people don't know how to actually use this tool to their competitive advantage. This practical question- & -answer guide quickly & concisely explains how to: Integrate e-commerce into a business strategy; Understand the technology; Identify key opportunities for a business; Devise an e-commerce implementation plan; Successfully create & market a site, & much more.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Electronic commerce.
Electronic commerce.
Genre/Form Electronic books.
Other Form: Print version: Rosen, Anita. E-commerce question and answer book. New York, N.Y. : AMACOM, ©2000 0814405258 (DLC) 99040100 (OCoLC)42290005
ISBN 058513765X (electronic book)
9780585137650 (electronic book)
9780814405253
0814405258
0814405258