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book
BookPrinted Material
Author Veloso, Maria.

Title Web copy that sells : the revolutionary formula for creating killer copy every time / Maria Veloso.

Publication Info. New York : AMACOM, [2004]
©2004
Online access
Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5548.32 .V45 2005    Available  ---
Description xxii, 217 pages : illustrations ; 24 cm
Note Includes index.
Contents Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- From prospects to purchasers : the psychological motivators -- Crafting your copy -- E-mail marketing : the Internet's killer application -- Online marketing communications : it's what you do after people visit your website that counts -- Last but not least : tying it all together.
Subject Electronic commerce.
Electronic commerce.
Web sites -- Design.
Web sites -- Design.
Internet marketing.
Internet marketing.
Internet advertising.
Internet advertising.
ISBN 0814472494

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