Title Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

Publication Info.	New York : AMACOM, [2005]
	©2005

Online access
Table of contents

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5548.34 .M38 2005	Available	---

Description	ix, 244 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references (pages 213-227) and index.
Contents	The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
Subject	Mobile commerce.
	Mobile commerce.
	Product management.
	Product management.
ISBN	0814472877