Title Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

Publication Info.	New York : AMACOM, [2005]
	©2005

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook

Item Status

Description	1 online resource (ix, 244 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references (pages 213-227) and index.
Contents	The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
Summary	Using wireless technology to create a new kind of brand relationship with customers.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Mobile commerce.
	Mobile commerce.
	Product management.
	Product management.
Genre/Form	Electronic books.
Added Author	American Management Association.
Other Form:	Print version: Mathieson, Rick. Branding unbound. New York : AMACOM, ©2005 0814472877 (DLC) 2005002544 (OCoLC)57652566
ISBN	0814428908 (electronic book)
	9780814428900 (electronic book)
	9780814472873
	0814472877
	1281127027
	9781281127020