Description |
1 online resource (xiv, 226 pages) |
Physical Medium |
polychrome |
Description |
text file |
Bibliography |
Includes bibliographical references and index. |
Contents |
About the author -- Acknowledgements -- About this book -- The essentials of advertising: what are advertisements and why should we study them? -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- The medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Index. |
Summary |
A meticulously researched textbook designed to help students and practitioners of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its interpretation through a range of research traditions. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Advertising.
|
|
Advertising. |
Genre/Form |
Electronic books.
|
|
Electronic books.
|
Other Form: |
Print version: Cluley, Robert. Essentials of advertising. 1st Edition. New York : Kogan Page Ltd, [2017] 9780749478391 (DLC) 2017001498 |
ISBN |
9780749478407 (electronic book) |
|
0749478403 (electronic book) |
|
9780749478391 |
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074947839X |
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