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Bestseller
BestsellerE-book
Author Cluley, Robert, author.

Title Essentials of advertising / Robert Cluley.

Publication Info. London, United Kingdom ; New York, NY : Kogan Page Limited, 2017.
©2017

Item Status

Description 1 online resource (xiv, 226 pages)
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Contents About the author -- Acknowledgements -- About this book -- The essentials of advertising: what are advertisements and why should we study them? -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- The medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Index.
Summary A meticulously researched textbook designed to help students and practitioners of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its interpretation through a range of research traditions.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Advertising.
Advertising.
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: Cluley, Robert. Essentials of advertising. 1st Edition. New York : Kogan Page Ltd, [2017] 9780749478391 (DLC) 2017001498
ISBN 9780749478407 (electronic book)
0749478403 (electronic book)
9780749478391
074947839X