| Description |
1 online resource (166 pages) : illustrations. |
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text file |
| Series |
International library of sociology
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International library of sociology.
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| Bibliography |
Includes bibliographical references (pages 137-147) and index. |
| Contents |
Images, commodities and compulsions : consumption controversies of the nineteenth century -- Advertising as site of contestation : criticisms, controversy and regulation -- Advertising agencies: commercial reproduction and the management of belief -- Animating images : advertisements, texts, commodities -- Advertising reconsidered. |
| Summary |
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Advertising -- Social aspects.
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Advertising -- Social aspects. |
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Consumer behavior.
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Consumer behavior. |
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Consumption (Economics) -- Social aspects.
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Consumption (Economics) -- Social aspects. |
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Consumption (Economics) |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Cronin, Anne. Advertising Myths : The Strange Half-Lives of Images and Commodities. Hoboken : Taylor and Francis, ©2012 9780415281737 |
| ISBN |
9781135141417 (electronic book) |
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113514141X (electronic book) |
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113514141X |
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0415281733 |
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0415281741 |
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9780203603680 |
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9780415281737 |
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