Description |
x, 258 pages ; 25 cm |
Bibliography |
Includes bibliographical references (pages 225-249) and index. |
Contents |
Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion. |
Subject |
Advertising -- Social aspects.
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Advertising -- Social aspects. |
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Publicité -- Aspect social. |
ISBN |
0275984354 alkaline paper |
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