| Description |
95 pages ; 21 cm |
| Note |
"A Chelsea House Book." |
| Contents |
How advertising law are established -- Just salesmanship -- Offer service -- Mail order advertising what it teaches -- Headlines -- Psychology -- Being specific -- Tell your full story -- Art in advertising -- Things too costly -- Information -- Strategy -- Use of samples -- Getting distribution -- Test campaigns -- Leaning on dealers -- Individuality -- Negative advertising -- Letter writing -- Aname that helps -- Good business. |
| Subject |
Advertising.
|
|
Advertising. |
|
