| Description |
1 electronic document (107 pages) |
| Physical Medium |
monochrome |
| Description |
text file |
| Note |
Archived by the National Library of New Zealand. |
|
Title from PDF t.p. (viewed on May 12, 2009). |
|
Hypertext links contained in the archived instances of this title are non-functional. Nz |
| Summary |
Annotation Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Advertising.
|
|
Advertising. |
| Genre/Form |
Electronic books.
|
| ISBN |
9781877527067 |
|
1877527068 |
|
