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Bestseller
BestsellerE-book
Author Johnson, Fern L.

Title Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.

Publication Info. New York : Routledge, 2008.

Item Status

Description 1 online resource (xv, 251 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 236-244) and index.
Contents Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
Summary 'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions.
Access Use copy Restrictions unspecified MiAaHDL
Reproduction Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
Processing Action digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Advertising -- Social aspects.
Advertising -- Social aspects.
Symbolism in advertising.
Symbolism in advertising.
Culture.
Culture.
Genre/Form Electronic books.
Other Form: Print version: Johnson, Fern L. Imaging in advertising. New York : Routledge, 2008 9780415978811 (DLC) 2007028440 (OCoLC)155715221
ISBN 9781135865221 (electronic book)
1135865221 (electronic book)
9780203928646 (ebook)
0203928644 (ebook)
9781135865177 (e-book ; Mobi)
1135865175
9781135865214 (e-book ; ePub)
1135865213
9780415978811
0415978815
9780415978828
0415978823
Standard No. 10.4324/9780203928646