Description |
1 online resource (xv, 251 pages) : illustrations |
Physical Medium |
polychrome |
Description |
text file |
Bibliography |
Includes bibliographical references (pages 236-244) and index. |
Contents |
Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame. |
Summary |
'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. |
Access |
Use copy Restrictions unspecified MiAaHDL |
Reproduction |
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL |
System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Advertising -- Social aspects.
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Advertising -- Social aspects. |
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Symbolism in advertising.
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Symbolism in advertising. |
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Culture.
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Culture. |
Genre/Form |
Electronic books.
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Other Form: |
Print version: Johnson, Fern L. Imaging in advertising. New York : Routledge, 2008 9780415978811 (DLC) 2007028440 (OCoLC)155715221 |
ISBN |
9781135865221 (electronic book) |
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1135865221 (electronic book) |
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9780203928646 (ebook) |
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0203928644 (ebook) |
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9781135865177 (e-book ; Mobi) |
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1135865175 |
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9781135865214 (e-book ; ePub) |
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1135865213 |
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9780415978811 |
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0415978815 |
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9780415978828 |
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0415978823 |
Standard No. |
10.4324/9780203928646 |
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