| Description |
xiii, 208 pages : illustrations ; 22 cm |
| Bibliography |
Bibliography: pages 191-199. |
| Contents |
Structuralism the protagonist introduced -- A spade to dig with -- Immobility and expression static advertising -- Peace war butter margarine -- Old new baking spreadin -- Life death baby foods not baby food -- The endogenous the exogenous English not english cheese -- Body soul cheese -- Mobility and expression dynamic advertising -- Good: evil powder A powder B -- Brand B and E -- ECD and their efficacy -- First hypothesis a correlation exists between ECDs and consumer response -- Tentative conclusions ECDs and consumer response -- Structure and function -- The advertising system. |
| Note |
Includes indexes. |
| Subject |
Advertising.
|
|
Advertising. |
|
Publicité. |
| ISBN |
0465029507 : $10.00 |
|
9780465029501 |
|
