| Description |
viii, 208 pages : illustrations ; 24 cm. |
| Series |
Culture, representation, and identities
|
|
Culture, representation, and identities.
|
| Note |
A revision of the author's thesis--Open University. |
| Bibliography |
Includes bibliographical references (pages 195-203) and index. |
| Contents |
Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires. |
| Subject |
Advertising -- History.
|
|
Advertising. |
|
History. |
|
Advertising -- Social aspects.
|
|
Advertising -- Social aspects. |
| ISBN |
0761942548 |
|
0761942556 paperback £18.99 |
|
