Skip to content
Rider Library Catalog
You are not logged in
|
Login
Your session will expire automatically in
0
seconds.
Continue session
End session now
Request
Add to My Lists
Export
MARC Display
Return To Browse
SearchType
Keyword
Author
Title
Journal Title
Series Title
Subject
Genre
Call no.
ISBN / ISSN
Table of Contents
Publisher
Prof/TA
Course
Search
Search Scope
View Entire Collection
Moore Library
Talbott Library
Limit search to available items
Record:  
Prev
Next
Resources
More Information
Book
Author
Parker, Robert B., 1932-2010.
Title
Mature advertising : a handbook of effectiveness in print / Robert B. Parker.
Publication Info.
Reading, MA : Addison-Wesley Pub. Co., [1981]
©1981
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5821 .P25
Available
---
Description
ix, 182 pages ; 29 cm
Subject
Advertising.
Advertising.
ISBN
020105714X : $29.95 (est.)