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Book
Author
Schmalensee, Richard.
Title
The economics of advertising. -
Publication Info.
Amsterdam : North-Holland Pub. Co., 1972.
Item Status
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Call No.
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Moore Stacks
HF5821 .S413
Available
---
Description
xiii, 312 pages; 23 cm -.
Series
Contributions to economic analysis ; 80
Contributions to economic analysis ; 80.
Bibliography
Bibliography: pages 291-301.
Subject
Advertising.
Advertising.
ISBN
0720431808: fl63.44