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Book
Author
Simon, Julian Lincoln, 1932-1998.
Title
Issues in the economics of advertising / Julian L. Simon.
Publication Info.
Urbana : University of Illinois Press, [1970]
Item Status
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Moore Stacks
HF5821 .S57
Available
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Description
xvi, 371 pages : illustrations ; 24 cm
Bibliography
Bibliography: pages 335-356.
Subject
Advertising.
Advertising.
ISBN
0252000366: $11.95
