Bernstein, D. What advertising is.--Smelt, M. What copy is.-- Haines, D. What art direction is.--Day, B. What is television?--Broadbent, S. What media are.--Abbott, D. What copy is.--Garnett, J. What television is.--De Groot, G. What research is.--Harmar-Brown, F. How advertising will change.
