LEADER 00000cam a2200421Ia 4500 
001    ocm52100169 
005    20041110101810.0 
008    030422s2003    enka     b    001 0 eng   
020    1841161322 
035    (OCoLC)ocm52100169 
035    373280 
040    HBS|beng|cHBS 
049    RIDM 
090    HF5821 .B85 2003 
100 1  Bullmore, J. J. D.|0https://id.loc.gov/authorities/names/
       n88671049 
245 10 Behind the scenes in advertising (mark III) :|bbrands, 
       business and beyond /|cJeremy Bullmore. 
246 34 More bull more 
250    3rd ed. 
264  1 Henley-on-Thames :|bWorld Advertising Research Centre,
       |c2003. 
300    ix, 309 pages :|billustrations ;|c25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    "More bull more"--Cover. 
500    "Revised 3rd edition." 
504    Includes bibliographical references and index. 
650  0 Advertising.|0https://id.loc.gov/authorities/subjects/
       sh85001086 
650  0 Marketing.|0https://id.loc.gov/authorities/subjects/
       sh85081333 
650  7 Advertising.|2fast|0https://id.worldcat.org/fast/797511 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
710 2  World Advertising Research Centre.|0https://id.loc.gov/
       authorities/names/n2001107778 
901    MARCIVE 20231220 
935    373280 
994    E0|bRID