|
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HF5823 .J718 2003eb : Jones, John Philip.
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What's in a name? : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
|
Bestseller
|
2003
|
|
|
HF5823 .J719 1995 : Jones, John Philip.
|
|
|
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When ads work : new proof that advertising triggers sales / John Philip Jones.
Moore Stacks:Available
|
Book
|
1995
|
|
|
HF5823 .J719 2007 : Jones, John Philip.
|
|
|
|
When ads work : new proof that advertising triggers sales / John Philip Jones.
|
Bestseller
|
2007
|
|
|
HF5823 .K265 2003 : Kaplan Thaler, Linda.
|
|
|
|
Bang! : "getting your message heard in a noisy world" / Linda Kaplan Thaler and Robin Koval, with Del
Moore Stacks:Available
|
Book
|
2003
|
|
|
HF5823 .K333 1989 : Kaynak, Erdener.
|
|
|
|
The management of international advertising : a handbook and guide for professionals / Erdener Kaynak
Moore Stacks:Available
|
Book
|
1989
|
|
|
HF5823 .K344 2006eb : Kelley, Larry D.,
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|
|
|
Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer.
|
Bestseller
|
2006
|
|
|
HF5823 .K346 2005 : Kelly-Holmes, Helen,
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|
|
|
Advertising as multilingual communication / Helen Kelly-Holmes.
Moore Stacks:Available
|
Book
|
2005
|
|
|
HF5823 .K363 1999 : Kilbourne, Jean.
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|
|
|
Deadly persuasion : why women and girls must fight the addictive power of advertising / Jean Kilbourn
Moore Stacks:Available
|
Book
|
1999
|
|
|
HF5823 .K38 2009eb : Kaufman, Herbert,
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|
|
|
The clock that had no hands : and other essays about advertising / Herbert Kaufman.
|
Bestseller
|
2009
|
|
|
HF5823 .K39 : Kirkpatrick, Charles A.
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|
|
|
Advertising; mass communication in marketing.
Moore Stacks:Available
|
Book
|
1959
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|
|
HF5823 .K39 1964 : Kirkpatrick, Charles A.
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|
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Advertising: mass communication in marketing / C. A. Kirkpatrick.
Moore Stacks:Available
|
Book
|
1964
|
|
|
HF5823 .K45 1933 : Kleppner, Otto,
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|
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Advertising procedure / by Otto Kleppner ...
Moore Stacks:Available
|
Book
|
1933
|
|
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HF5823 .K45 1941 : Kleppner, Otto,
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|
|
Advertising procedure / by Otto Kleppner.
Moore Stacks:Available
|
Book
|
1941
|
|
|
HF5823 .K45 1950 : Kleppner, Otto,
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|
|
|
Advertising procedure.
Moore Stacks:Available
|
Book
|
1950
|
|
|
HF5823 .K45 1973
|
|
|
|
Advertising procedure / by Otto Kleppner.
Moore Stacks:Available
|
Book
|
1985
|
|
Advertising procedure / Otto Kleppner, with the collaboration of Stephen A. Greyser.
Moore Stacks:Available
|
Book
|
1973
|
|
|
HF5823 .K45 1983 : Kleppner, Otto,
|
|
|
|
Otto Kleppner's Advertising procedure / Otto Kleppner, Thomas Russell, Glenn Verrill.
Moore Stacks:Available
|
Book
|
1983
|
|
|
HF5823 .K45 1990 : Kleppner, Otto,
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|
|
|
Kleppner's advertising procedure.
Moore Stacks:Available
|
Book
|
1990
|
|
|
HF5823 .L33 : Lavidge, Arthur W.
|
|
|
|
A common sense guide to professional advertising / by Arthur W. Lavidge.
Moore Stacks:Available
|
Book
|
1973
|
|
|
HF5823 .L52 1994 : Levinson, Jay Conrad.
|
|
|
|
Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson.
Moore Stacks:Available
|
Book
|
1994
|
|
|
HF5823 .L643 : Lewis, Herschell Gordon,
|
|
|
|
The businessman's guide to advertising & sales promotion.
Moore Stacks:Available
|
Book
|
1974
|
|
|
HF5823 .L65 2008 : Lois, George.
|
|
|
|
George Lois on his creation of the big idea.
Moore Stacks:Available
|
Book
|
2008
|
|
|
HF5823 .L72 1970 : Littlefield, James E.
|
|
|
|
Advertising; mass communication in marketing / James E. Littlefield [and] C. A. Kirkpatrick.
Moore Stacks:Available
|
Book
|
1970
|
|
|
HF5823 .L88 : Lyon, David G.
|
|
|
|
Off Madison Avenue / by David G. Lyon.
Moore Stacks:Available
|
Book
|
1966
|
|
|
HF5823 .L92 1989 : Lyons, John,
|
|
|
|
Guts : advertising from the inside out / John Lyons.
Moore Stacks:Available
|
Book
|
1989
|
|
|
HF5823 .M1315 : McNiven, Malcolm A.
|
|
|
|
How much to spend for advertising? Methods for determining advertising expenditure levels / edited by
Moore Stacks:Available
|
Book
|
1969
|
|
|
HF5823 .M219 : Mandell, Maurice I.
|
|
|
|
Advertising / Maurice I. Mandell.
|
Book
|
1968
|
|
|
HF5823 .M219 1984 : Mandell, Maurice I.
|
|
|
|
Advertising / Maurice I. Mandell.
Moore Stacks (Suplee Collection):Available
|
Book
|
1984
|
|
|
HF5823 .M268 1989 : Martin, David N.
|
|
|
|
Romancing the brand : the power of advertising and how to use it / David N. Martin.
Moore Stacks:Available
|
Book
|
1989
|
|
|
HF5823 .M334 1991 : Marwah, Raj,
|
|
|
|
Buy this book! : understanding advertising and getting the most out of your advertising dollar / by R
Moore Stacks:Available
|
Book
|
1991
|
|
|
HF5823 .N485 1985 : Newman, Larry M.
|
|
|
|
The impact of media on advertising response : perception and communication / Larry M. Newman and R. D
Moore Stacks:Available
|
Book
|
1985
|
|
|
HF5823 .N5 : Nixon, H. K.,
|
|
|
|
Principles of advertising / by H. K. Nixon.
Moore Stacks:Available
|
Book
|
1937
|
|
|
HF5823 .N84 1975 : Nylen, David W.
|
|
|
|
Advertising : planning, implementation, and control / David W. Nylen.
Moore Stacks:Available
|
Book
|
1974
|
|
|
HF5823 .O22 : Obermeyer, Henry.
|
|
|
|
Successful advertising management.
Moore Stacks:Available
|
Book
|
1969
|
|
|
HF5823 .O36 1983 : Ogilvy, David,
|
|
|
|
Ogilvy on advertising / David Ogilvy.
Moore Stacks:Available
|
Book
|
1983
|
|
|
HF5823 .O68 2009 : O'Reilly, Terry,
|
|
|
|
The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.
Moore Stacks:Available
|
Book
|
2009
|
|
|
HF5823 .O89 2015eb : Oswald, Laura R.,
|
|
|
|
Creating value : the theory and practice of marketing semiotics research / Laura R. Oswald.
|
Bestseller
|
2015
|
|
|
HF5823 .P3528 1991 : Patti, Charles H.
|
|
|
|
Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hart
Moore Stacks:Available
|
Book
|
1991
|
|
|
HF5823 .P595 1983 : Poppe, Fred C.
|
|
|
|
The 100 greatest corporate and industrial ads / Fred C. Poppe.
Moore Stacks:Available
|
Book
|
1983
|
|
|
HF5823 .P69 2005
|
|
|
|
The practice of advertising / edited by Adrian R. Mackay.
|
Bestseller
|
2005
|
|
|
HF5823 .P74
|
|
|
|
Case histories of successful advertising: problems, solutions, results / by Printers' ink editors and
Moore Stacks:Available
|
Book
|
1949
|
|
|
HF5823 .P75
|
|
|
|
Small-space advertising for large and small advertisers for results at low cost; what-to-do and how-t
Moore Stacks:Available
|
Book
|
1948
|
|
|
HF5823. Q44 1994 : Quelch, John A.
|
|
|
|
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
Moore Stacks:Available
|
Book
|
1994
|
|
|
HF5823 .R27 1992 : Ramacitti, David F.
|
|
|
|
Do-it-yourself advertising / David F. Ramacitti.
Moore Stacks:Available
|
Book
|
1992
|
|
|
HF5823 .R392 : Ray, Michael L.
|
|
|
|
Advertising and communication management / Michael L. Ray.
Moore Stacks:Available
|
Book
|
1981
|
|
|
HF5823 .R422 1961 : Reeves, Rosser.
|
|
|
|
Reality in advertising.
Moore Stacks:Available
|
Book
|
1961
|
|
|
HF5823 .R5 1976 : Rheinstrom, Carroll.
|
|
|
|
Psyching the ads : the case book of advertising : the methods and results of 180 advertisements / by
Moore Stacks:Available
|
Book
|
1976
|
|
|
HF5823 .R655 : Robinson, Patrick J.
|
|
|
|
Advertising measurement and decision making / Homer M. Dalbey, Irwin Gross, and Yoram Wind. Edited an
Moore Stacks:Available
|
Book
|
1968
|
|
|
HF5823 .R66 : Rochester Industrial Advertisers (Rochester, N.Y.)
|
|
|
|
Practical advertising procedure.
Moore Stacks:Available
|
Book
|
1948
|
|
|
HF5823 .R68 : Rowen, Joseph R.
|
|
|
|
Profitable retail advertising / by Joseph R. Rowen and Donald F. Blankertz.
Moore Stacks:Available
|
Book
|
1951
|
|
|
HF5823 .R7 : Rowse, Edward J.
|
|
|
|
The fundamentals of advertising.
Moore Stacks:Available
|
Book
|
1926
|
|
|
