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Book
Author
Meeske, Milan D.
Title
Copywriting for the electronic media : a practical guide / Milan D. Messke, R.C. Norris.
Publication Info.
Belmont, Calif. : Wadsworth Pub. Co., [1987]
©1987
Item Status
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Call No.
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Gift Note
Moore Stacks
HF5825 .M38 1987
Available
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Description
xvi, 367 pages : illustrations ; 28 cm.
Series
Wadsworth series in mass communication
Wadsworth series in mass communication.
Bibliography
Bibliography: pages 363-364.
Note
Includes index.
Subject
Advertising copy.
Advertising copy.
Broadcast advertising.
Broadcast advertising.
Added Author
Norris, R. C.
ISBN
0534066364 paperback
