Skip to content
Rider Library Catalog
You are not logged in
|
Login
Your session will expire automatically in
0
seconds.
Continue session
End session now
Request
Add to My Lists
Export
MARC Display
Return To Browse
SearchType
Keyword
Author
Title
Journal Title
Series Title
Subject
Genre
Call no.
ISBN / ISSN
Table of Contents
Publisher
Prof/TA
Course
Search
Search Scope
View Entire Collection
Moore Library
Talbott Library
Limit search to available items
Record:
Prev
Next
Resources
More Information
Book
Author
Albion, Mark S., 1951-
Title
The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris.
Publication Info.
Boston, Mass. : Auburn House Pub. Co., [1981]
©1981
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5826.5 .A43
Available
---
Description
xxi, 226 pages : illustrations ; 24 cm
Bibliography
Bibliography: pages 201-217.
Note
Includes index.
Subject
Advertising media planning.
Advertising media planning.
Advertising -- Economic aspects.
Advertising -- Economic aspects.
Advertising.
Advertising -- Management.
Advertising -- Management.
Added Author
Farris, Paul.
ISBN
086569057X : $19.95
