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Book
Author
Katz, Helen E.
Title
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Publication Info.
Mahwah, N.J. : Lawrence Erlbaum, 2003.
Item Status
Location
Call No.
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OPAC Message
Public Note
Gift Note
Moore Stacks
HF5826.5 .K38 2003
Available
---
Edition
2nd ed.
Description
xix, 185 pages : illustrations ; 24 cm.
Series
LEA's communication series
LEA's communication series.
Bibliography
Includes bibliographical references (pages 177-180) and index.
Subject
Advertising media planning.
Advertising media planning.
Mass media and business.
Mass media and business.
Marketing channels.
Marketing channels.
ISBN
0805842683 paperback alkaline paper
0805842675 c alkaline paper
