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Book
Author
Naples, Michael J.
Title
Effective frequency : the relationship between frequency and advertising effectiveness / by Michael J. Naples.
Publication Info.
New York, N.Y. : Association of National Advertisers, [1979]
©1979
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5826.5 .N36
Available
---
Description
vi, 140 pages : graphs ; 27 cm
Bibliography
Bibliography: pages 135-140.
Local Note
Gift of Phippen Fund.
Subject
Advertising media planning -- United States.
Advertising media planning.
United States.
Advertising -- Research -- United States.
Advertising -- Research.
Advertising -- United States -- Cost effectiveness.
Advertising.
Cost effectiveness.
