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Book
Author
Sissors, Jack Zanville, 1919-
Title
Advertising media planning / Jack Z. Sissors, E. Reynold Petray.
Publication Info.
Chicago : Crain Books, [1976]
©1976
Item Status
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Gift Note
Moore Stacks
HF5826.5 .S57
Available
---
Description
ix, 341 pages : illustrations ; 24 cm
Bibliography
Includes bibliographies and index.
Subject
Advertising media planning.
Advertising media planning.
Added Author
Petray, E. Reynold.
ISBN
0872510174
