Title Advertising media planning / Jack Z. Sissors, Lincoln Bumba.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks (Suplee Collection)	HF5826.5 .S57 1993	Available	---

Edition	4th ed.
Description	x, 485 pages : illustrations ; 25 cm
Note	Includes index.
Provenance	The Suplee Business Collection honors the memory of Frank E. Suplee '30, 1910-1991. Established by his wife, Mary T. Suplee, and daughter, Katherine A. Suplee, December 1991.
Subject	Advertising media planning.
	Advertising media planning.
Added Author	Bumba, Lincoln.
ISBN	0844235083