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Book
Author
Surmanek, Jim.
Title
Media planning : a practical guide / Jim Surmanek.
Publication Info.
Lincolnwood, Ill., USA : NTC Business Books, [1996]
©1996
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5826.5 .S86 1996
Available
---
Edition
3rd ed.
Description
xii, 209 pages : illustrations, maps ; 23 cm
Bibliography
Includes bibliographical references and index.
Subject
Advertising media planning -- United States.
Advertising media planning.
United States.
ISBN
0844235121 paper recyclable paper
