Title Pictorial metaphor in advertising / Charles Forceville.

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Description	1 online resource (x, 233 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references (pages 223-230) and index.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Symbolism in advertising.
	Symbolism in advertising.
	Pictures -- Printing.
	Pictures -- Printing.
	Metaphor.
	Metaphor.
	Advertising layout and typography.
	Advertising layout and typography.
Indexed Term	Advertising
Genre/Form	Electronic books.
Other Form:	Print version: Forceville, Ch. (Charles). Pictorial metaphor in advertising. London ; New York : Routledge, 1996 0415128684 (DLC) 95018294 (OCoLC)32510502
ISBN	0203064259 (electronic book)
	9780203064252 (electronic book)
	0415128684 (Cloth)
	0415186765 (Paper)