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Book
Author
Heighton, Elizabeth J.
Title
Advertising in the broadcast media / Elizabeth J. Heighton, Don R. Cunningham.
Publication Info.
Belmont, Calif. : Wadsworth Pub. Co., [1976]
©1976
Item Status
Location
Call No.
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OPAC Message
Public Note
Gift Note
Moore Stacks
HF6146.R3 H37
Available
---
Description
349 pages : illustrations ; 19 x 26 cm
Bibliography
Bibliography: pages 341-343.
Note
Includes index.
Subject
Broadcast advertising.
Broadcast advertising.
Advertising -- Research.
Advertising -- Research.
Advertising media planning.
Advertising media planning.
Advertising -- Social aspects.
Advertising -- Social aspects.
Added Author
Cunningham, Don R.
ISBN
0534004385
