| Description |
1 online resource (xiii, 237 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 193-227) and index. |
| Contents |
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. |
| Summary |
Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Radio advertising -- United States -- History.
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Radio advertising. |
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United States. |
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History. |
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Consumer behavior -- United States -- History.
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Consumer behavior. |
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Boycotts -- United States -- History.
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Boycotts. |
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Consumer protection -- United States -- History.
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Consumer protection. |
| Genre/Form |
Electronic books.
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Electronic books -- History.
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History.
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| Other Form: |
Print version: Newman, Kathy M. 1966- Radio active. Berkeley : University of California Press, ©2004 0520223721 0520235908 (DLC) 2003014270 (OCoLC)52520394 |
| ISBN |
9780520936751 (electronic book) |
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0520936752 (electronic book) |
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1417522771 (electronic book) |
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9781417522774 (electronic book) |
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9780520223721 (cloth ; alkaline paper) |
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0520223721 (cloth ; alkaline paper) |
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9780520235908 (paperback ; alkaline paper) |
|
0520235908 (paperback ; alkaline paper) |
|
0520223721 (cloth ; alkaline paper) |
|
0520235908 (paperback ; alkaline paper) |
|
