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Bestseller
BestsellerE-book
Author Chattopadhya, Rohitashya, 1975- author.

Title Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.

Publication Info. Los Angeles ; London ; New Delhi : SAGE Publications, 2014.
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Description 1 online resource (xi, 175 pages)
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 166-169) and index.
Contents Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Television advertising -- India.
Television advertising.
India.
Genre/Form Electronic books.
Electronic books.
Electronic books.
Other Form: Print version: Chattopadhya, Rohitashya, 1975- author. Understanding India 9788132113928 (DLC) 2014001697 (OCoLC)868511675
ISBN 9789351501756 electronic book
9351501752 electronic book
9788132113928
8132113926

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