Title Television marketing : network, local, and cable / David Poltrack.

Publication Info.	New York : McGraw-Hill, [1983]
	©1983

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF6146.T42 P64 1983	Available	---

Description	xii, 395 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Subject	Television advertising.
	Television advertising.
	Cable television advertising.
	Cable television advertising.
ISBN	0070504067 : $29.95