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book
BookPrinted Material
Author Stewart, David W.

Title Effective television advertising : a study of 1000 commercials / David W. Stewart, David H. Furse.

Publication Info. Lexington, Mass. : Lexington Books, [1986]
©1986

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF6146.T42 S845 1986    Available  ---
Description xii, 178 pages ; 24 cm
Bibliography Bibliography: pages 167-171.
Note Includes index.
Subject Television advertising.
Television advertising.
Added Author Furse, David H.
ISBN 066911751X alkaline paper

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