| Description |
1 DVD (51 min.) : sound, color with black and white sequences ; 4 3/4 in. |
|
digital |
|
optical |
|
video file |
|
DVD video |
| Series |
Discovery Channel University
|
|
Discovery Channel University.
|
| System Details |
DVD. |
| Performer |
Narrator: Rino Romano. |
| Credits |
Executive producer, Bob Jaffe ; producer, Rocky Collins. |
| Note |
DVD release of the 2001 production by Discovery Communications, Inc.; 2003 ed.; "Package copyright c2004"--Container. |
| Summary |
This program uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. Discusses the psychology behind their consumer and cultural appeal. Also includes commercial clips. |
| Subject |
Advertising -- Brand name products -- United States.
|
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Advertising -- Brand name products. |
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United States. |
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Branding (Marketing)
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Branding (Marketing) |
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Brand name products -- United States.
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Brand name products. |
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Imagery (Psychology)
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Imagery (Psychology) |
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Advertising -- United States -- Psychological aspects.
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Advertising. |
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Psychological aspects. |
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Marketing -- United States -- Psychological aspects.
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|
Marketing. |
| Genre/Form |
Video recordings.
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|
Video recordings.
|
| Added Author |
Romano, Rino.
|
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Jaffe Productions.
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Learning Channel (Firm)
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Discovery Communications, Inc.
|
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Films for the Humanities & Sciences (Firm)
|
| Music No. |
FFH 32761 Films for the Humanities & Sciences |
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