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005    20210410012920.7 
006    m     o  d         
007    cr cnu|||unuuu 
008    180424s2018    enka    ob    001 0 eng d 
016 7  018788104|2Uk 
019    1032576741|a1032674576|a1032706576|a1033524355|a1033581911
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020    9781787562998|q(electronic book) 
020    1787562999|q(electronic book) 
020    9781787563018 
020    1787563014 
020    |z9781787563025 
020    |z1787563022 
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       |z(OCoLC)1032706576|z(OCoLC)1033524355|z(OCoLC)1033581911
       |z(OCoLC)1089760324 
037    9781787563018|bEmerald Publishing 
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049    RIDW 
050  4 HF6161.B2 
072  7 BUS|x002000|2bisacsh 
072  7 KJS|2bicssc 
082 04 659.1|223 
090    HF6161.B2 
100 1  Mogaji, Emmanuel,|0https://id.loc.gov/authorities/names/
       no2019148067|eauthor. 
245 10 Emotional Appeals in Advertising Banking Services /
       |cEmmanuel Mogaji. 
250    First edition. 
264  1 United Kingdom :|bEmerald Publishing :|bEmerald Publishing
       Limited,|c2018. 
264  4 |c©2018 
300    1 online resource :|billustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
490 1  Emerald points 
504    Includes bibliographical references and index. 
505 0  Front Cover; Emotional Appeals in Advertising Banking 
       Services; Copyright Page; Contents; Chapter 1 
       Introduction; Chapter 2 UK Financial Services 
       Advertisements; 2.1. Introduction; 2.2. Banking in the UK;
       2.2.1. Bank Classification; 2.2.2. Banking Services 
       Classification; 2.3. Banking Regulations in the UK; 2.3.1.
       The Financial Conduct Authority; 2.3.2. The Financial 
       Services and Markets Act 2000; 2.3.3. Advertising 
       Standards Authority; 2.4. Banking Challenges in the UK; 
       2.4.1. Corporate Reputation; 2.4.2. Competition; 2.4.3. 
       Consumer-focused Products; 2.4.4. Open Banking; 2.4.5. 
       Brexit. 
505 8  2.5. Time to Appeal2.6. Summary; Chapter 3 Emotional 
       Appeals in Advertising; 3.1. Introduction; 3.2. 
       Advertising Appeals; 3.3. Rational Appeals in 
       Advertisements; 3.4. Emotional Appeals in Advertisements; 
       3.5. Emotional Appeals and Emotional Reactions; 3.6. Types
       of Emotional Appeals; 3.7. How They Are Presented: 
       Conduits and Channels of Emotional Appeal; 3.7.1. What We 
       See; 3.7.1.1. Colours; 3.7.1.2. Images; 3.7.1.3. Size; 
       3.7.1.4. Text; 3.7.2. What We Hear; 3.7.3. What We Touch; 
       3.8. Creativity in Advertisement Design; 3.9. Limitations 
       of Emotional Appeals; 3.9.1. Product Differences. 
505 8  3.9.2. Cultural Differences3.9.3. Individual Differences; 
       3.10. Summary; Chapter 4 Emotional Appeals Presented by 
       Financial Services; 4.1. Introduction; 4.2. Emotional 
       Appeals Presented by Banking Groups; 4.3. Emotional 
       Appeals Presented for Banking Group Services; 4.4. The 
       Conduits of Emotional Appeals; 4.4.1. Images; 4.4.2. 
       Colours; 4.4.3. Music; 4.5. Summary; Chapter 5 Researching
       Emotional Responses; 5.1. Introduction; 5.2. Overview of 
       the Procedure; 5.3. Demographic Profiles of Participants; 
       5.4. Ethics; 5.5. Analysing the Qualitative Data Analysis;
       5.6. Trustworthiness of the Research. 
505 8  Chapter 6 Filters of Emotional Appeal6.1. Introduction; 
       6.2. The Filtration Process; 6.3. Issues with the Banking 
       Industry; 6.4. Individual Preferences; 6.5. Religious 
       Affiliations; 6.6. Cultural Background; 6.7. Pre-Exposure 
       to the Brand; 6.8. Level of Involvement; 6.9. Summary; 
       Chapter 7 The Way Forward; 7.1. Introduction; 7.2. Why 
       Advertise?; 7.3. Emotional Appeal Often Acknowledged; 7.4.
       The Congruence; 7.5. More than Appeal, Highlight Value; 
       7.6. Integrate the Campaign; 7.7. Summary; Chapter 8 
       Conclusion; References; Index. 
520    Taking into consideration the global financial crisis, the
       current challenges of competition and open banking, and 
       the looming threat of Brexit, this book explores the 
       implications of using emotional appeals in financial 
       services advertising. 
588 0  Online resource; title from PDF title page (EBSCO, viewed 
       April 25, 2018). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Advertising|xBanks and banking.|0https://id.loc.gov/
       authorities/subjects/sh85001094 
650  7 Advertising|xBanks and banking.|2fast|0https://
       id.worldcat.org/fast/797538 
655  4 Electronic books. 
776 08 |iPrint version:|aMogaji, Emmanuel.|tEmotional Appeals in 
       Advertising Banking Services.|bFirst edition.|dUnited 
       Kingdom : Emerald Publishing : Emerald Publishing Limited,
       2018|z1787563022|z9781787563025|w(OCoLC)1023603562 
830  0 Emerald points.|0https://id.loc.gov/authorities/names/
       no2018010552 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1706810|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20210519|cEBSCO|tEBSCOebooksacademic NEW April 9 4115
       |lridw 
994    92|bRID