LEADER 00000cam a22004814a 4500 
001    ocm40830045 
005    20010402132152.0 
008    990216t19991999caua     b    001 0 eng   
010       99006165 
015    GB99-65961 
019    42407170 
020    0761912398|qacid-free paper 
020    0761912428|qcloth|qacid-free paper 
020    0761912436|qpaperback|qacid-free paper 
020    076191238X|qacid-free paper 
035    (OCoLC)ocm40830045 
040    DLC|beng|cDLC|dC#P|dUKM 
042    pcc 
049    RIDM 
050 00 HF6161.B4|bH69 1999 
082 00 659.1|221 
090    HF6161.B4 H69 1999 
245 00 How to use advertising to build strong brands /|cedited by
       John Philip Jones. 
264  1 Thousand Oaks, Calif. :|bSage Publications,|c[1999] 
264  4 |c©1999 
300    394 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
650  0 Advertising|xBrand name products.|0https://id.loc.gov/
       authorities/subjects/sh85001101 
650  0 Brand name products.|0https://id.loc.gov/authorities/
       subjects/sh85016403 
650  4 Brand name products. 
650  4 Advertising|xBrand name products. 
650  7 Advertising|xBrand name products.|2fast|0https://
       id.worldcat.org/fast/797554 
650  7 Brand name products.|2fast|0https://id.worldcat.org/fast/
       837883 
700 1  Jones, John Philip.|0https://id.loc.gov/authorities/names/
       n85230245 
901    MARCIVE 20231220 
935    343531 
994    E0|bRID