Must science serve political power? / Harold D. Lasswell -- The marriage of science and government / Jerome B. Wiesner -- Rising expectations : frustrations / Joseph J. Spengler -- The respect revolution : freedom and equality / Lewis M. Killian -- Love and intimacy : mass media and phallic culture / Arnold A. Rogow -- The language of politics : general trends in content / Ithiel de Sola Pool -- The media kaleidoscope : general trends in the channels / W. Phillips Davison -- The moving target : general trends in audience composition / L. John Martin -- The effects of mass media in an information era / Wilbur Schramm -- The social effects of communication technology / Herbert Goldhamer -- The historic past of the unconscious / Andrew Rolle -- Social science and the collectivization of hubris / Joseph J. Spengler -- The emerging social structure of the world / Alex Inkeles -- The future of world communication and propaganda / Harold D. Lasswell.