Title Over the edge : how the pursuit of youth by marketers and the media has changed American culture / Leo Bogart.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HN90.M3 B64 2005	Available	---

Description	xii, 323 pages ; 24 cm
Bibliography	Includes bibliographical references (pages 275-305) and index.
Contents	1. The exceptional enters the mainstream -- 2. The mutability of mores -- 3. The pursuit of youth -- 4. The wisdom of wooing young consumers -- 5. Protecting the innocent -- 6. Labeling films -- 7. Labeling television -- 8. The business effects of TV labeling -- 9. Labeling other media -- 10. Back to the edge?
Subject	Mass media -- Social aspects -- United States.
	Mass media -- Social aspects.
	United States.
	Mass media and youth -- United States.
	Mass media and youth.
	Mass media and culture -- United States.
	Mass media and culture.
	Popular culture -- United States.
	Popular culture.
	Young consumers -- United States.
	Young consumers.
	Target marketing -- United States.
	Target marketing.
ISBN	1566636337 alkaline paper