| Description |
1 online resource (x, 275 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 215-261) and index. |
| Contents |
Introduction: not going quietly -- Boomer basics: generation, culture, demographics -- Old age in a new society -- Boomers senior power potential: consensus, convergence or "do your own thing"? -- Crash landing for a self-critical generation -- Not your father's AARP : Bill Novelli builds a new boomer brand -- AARP turns 50: the healthcare reform battle -- You can't always get what you want: me, we, or AARP? |
| Summary |
This book provides a fresh and even-handed account of the newly modernized AARP (formerly the American Association of Retired Persons)--the 40-million member insurance giant and political lobby that continues to set the national agenda for Medicare and Social Security. Frederick R. Lynch addresses AARP's courtship of 78 million aging baby boomers and the possibility of harnessing what may be the largest ever senior voting bloc to defend threatened cutbacks to Social Security, Medicare, and under-funded pension systems. Based on years of research, interviews with key strategists, and analyses of. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
American Association of Retired Persons.
|
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American Association of Retired Persons. |
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Senior power -- United States.
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Senior power. |
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United States. |
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Older people -- Political activity -- United States.
|
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Older people -- Political activity. |
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Baby boom generation -- United States.
|
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Baby boom generation. |
| Genre/Form |
Electronic books.
|
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Electronic books.
|
| Other Form: |
Print version: Lynch, Frederick R. One nation under AARP. Berkeley, Calif. ; London, England : University of California Press, ©2011 9780520256538 (DLC) 2010037306 (OCoLC)662154700 |
| ISBN |
9780520948907 electronic book |
|
0520948904 electronic book |
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9780520256538 |
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0520256530 |
|
9780520268289 |
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0520268288 |
|
