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Title The motherhood business : consumption, communication, and privilege / edited by Anne Teresa Demo, Jennifer L. Borda, and Charlotte Kroløkke.

Publication Info. Tuscaloosa, Alabama : University of Alabama Press, [2015]

Item Status

Description 1 online resource (viii, 288 pages).
Series Rhetoric, culture, and social critique
Rhetoric, culture, and social critique.
Bibliography Includes bibliographical references (pages 267-269) and index.
Summary The essays in this work examine how consumer culture both constrains and empowers contemporary motherhood. The collection demonstrates that the logic of consumerism and entrepreneurship has redefined both the experience of mothering and the marketplace. The Motherhood Business follows the harried mother's path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and "mompreneurs" over the last decade.
Contents Introduction: Reframing motherhood: Factoring in consumption and privilege / Anne Teresa Demo -- The golden egg: The business of making mothers through egg donation / Charlotte Kroløkke -- Race(ing) to the baby market: The political economy of overcoming infertility / K. Animashaun Ducre -- A baby "made in India:" Motherhood, consumerism, and privilege in transnational surrogacy / Karen Hvidtfeldt Madsen -- "We were introduced to foods I never even heard of:" Parents as consumers on reality television / Cynthia Gordon -- Cultivating community within the commercial marketplace: Blurred boundaries in the "Mommy" blogosphere / Jennifer L. Borda -- Mompreneurs: Homemade organic baby food and the commodification of intensive mothering / Kara N. Dillard -- Maternal crime in a cathedral of consumption / Sara Hayden -- "Don't worry, Mama will fix it!:" Playing with the mama myth in video games / Shira Chess -- Motherhood and the necessity of invention: The possibilities of play in a culture of consumption / Christine Harold -- Choosing to consume: Race, education, and the school voucher debate / Lisa A. Flores.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Consumption (Economics) -- Social aspects.
Motherhood -- Economic aspects.
Genre/Form Electronic books.
Added Author Demo, Anne Teresa, 1968- editor.
Borda, Jennifer L., 1973- editor.
Kroløkke, Charlotte, editor.
Other Form: Print version: 9780817318901 (DLC) 2015013786 (OCoLC)907621741
ISBN 9780817389086 (electronic bk.)
0817389083 (electronic bk.)
9780817318901 (cloth ; alk. paper)
0817318909 (cloth ; alk. paper)