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BookPrinted Material
Author Kapur, Jyotsna.

Title Coining for capital : movies, marketing, and the transformation of childhood / Jyotsna Kapur.

Publication Info. New Brunswick, N.J. : Rutgers University Press, [2005]
©2005

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HQ792.U5 K36 2005    Available  ---
Description xii, 196 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 177-184) and index.
Contents Introduction: Without Training Wheels: The Ride into Another Century of Capital -- From the Cradle to the Grave: Children's Marketing and the Deconstruction of Childhood -- Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia -- Of Cowboys and Indians: Hollywood's Games with History and Childhood -- Obsolescence and Other Playroom Anxieties: Toy Stories Over a Century of Capital -- The Children Who Need No Parents -- The Burdens of Time in the Bourgeois Playroom -- Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's Culture -- Conclusion: All That is Solid Melts into the Air.
Subject Children -- United States -- Social conditions -- 20th century.
Children.
United States.
Social conditions.
Chronological Term 20th century
Subject Child consumers -- United States.
Child consumers.
Advertising and children -- United States.
Advertising and children.
Children in motion pictures.
Children in motion pictures.
Children.
ISBN 0813535921 alkaline paper
081353593X paperback alkaline paper