| Description |
1 online resource (xix, 361 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 310-339) and index. |
| Contents |
Foreword; Preface; Acknowledgments; Introduction: Tobacco, Development, and the Canadian Experience; Part I. Setting the Stage: Wealth Versus Health; Part II. Early Battles; Part III. Key Issues: The Major Battlegrounds; Part IV. Strategies of the Combatants; Part V. The War Goes Global; Part VI. Winning the War: An Agenda for Victory; Part VII. Final Thoughts; Postscript; Appendix 1: Canadian Cigarette Brand Family Ownership by Company; Appendix 2: Chronology; Appendix 3: Federal Health Ministers Since 1944; Appendix 4: World Conferences on Tobacco and Health. |
| Summary |
Smoke & Mirrors provides an insider's view of the Canadian tobacco war, a hundred-year old conflict that began to escalate in the 1980s. Written by a prominent antismoking advocate, the book explains how Canada emerged as a global leader in the public health crusade to regulate the powerful tobacco industry. Author Rob Cunningham exposes the industry's deception and tactics; and describes in fascinating detail the bitter campaigns to maintain high tobacco taxes, ban tobacco advertising, eliminate tobacco sponsorships, require plain packaging, mandate clear health warnings, and prohibit smoking. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Smoking -- Canada -- Prevention.
|
|
Smoking. |
|
Canada. |
|
Tobacco industry -- Canada.
|
|
Tobacco industry. |
|
Smoking Prevention. |
|
Public Policy. |
|
Tobacco Industry -- legislation & jurisprudence. |
|
Canada. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Added Title |
Smoke and mirrors |
| Other Form: |
Print version: Cunningham, Rob. Smoke & mirrors. Ottawa : International Development Research Centre, ©1996 0889367558 (OCoLC)36225841 |
| ISBN |
155250025X (electronic book) |
|
9781552500255 (electronic book) |
|
0889367558 (print) |
|
9780889367555 (print) |
|
