LEADER 00000cam a2200793 i 4500 
001    on1196188652 
003    OCoLC 
005    20220408043943.0 
006    m     o  d         
007    cr cnu---unuuu 
008    200918s2014    xnaa    ob    001 0 eng d 
019    892476543|a1195449252|a1196263128 
020    9781743324295|q(electronic book) 
020    1743324294|q(electronic book) 
020    1743323980 
020    9781743323991 
020    1743323999 
020    9781743323984|q(electronic book) 
020    |z9781743323977 
020    |z1743323972 
035    (OCoLC)1196188652|z(OCoLC)892476543|z(OCoLC)1195449252
       |z(OCoLC)1196263128 
037    22573/ctv1681522|bJSTOR 
040    JSTOR|beng|erda|epn|cJSTOR|dOCLCO|dAU@|dOCLCF|dYDX|dEBLCP
       |dOCLCA|dOCLCQ|dOCLCO|dOCLCA|dN$T|dOCLCO 
043    u-at--- 
049    RIDW 
050  4 HV5770.A8|bC43 2014eb 
072  7 SOC|x057000|2bisacsh 
082 04 362.2960994|223 
090    HV5770.A8|bC43 2014eb 
100 1  Chapman, Simon,|d1951-|0https://id.loc.gov/authorities/
       names/n85247557|eauthor. 
245 10 Removing the emperor's clothes :|bAustralia and tobacco 
       plain packaging /|cSimon Chapman and Becky Freeman. 
264  1 [Sydney] :|bSydney University Press,|c[2014] 
300    1 online resource (xxvi, 246 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 0  Intro -- Removing the emperor's clothes -- Contents -- 
       Foreword -- Abbreviations -- Introduction -- World first -
       - Why plain packs? -- Karen's story -- Acknowledgements --
       Early advocacy for plain packs -- Early Australian 
       interest -- Canadian campaign -- The new millennium -- 
       Timely review -- Industry awareness of the approaching 
       storm -- Prevention on a new government's agenda -- The 
       National Preventative Health Taskforce -- Early media 
       interest -- The legislative announcement -- The goals of 
       plain packaging -- Prevention as the primary goal -- The 
       final 'look' of plain packaging 
505 8  Pack size and shape -- Font and font size for brand name -
       - Design of graphic health warnings (size and layout) -- 
       Cigarettes, too -- Why the industry cares so much about 
       packaging -- the silent salesman -- The importance of 
       packaging in promoting tobacco use -- Minimising the 
       effect of health warnings -- Subverting bans on light and 
       mild descriptors -- Cigarette packaging as a key aspect of
       marketing -- Trends in tobacco industry pack design -- 
       Evidence supporting the likely effectiveness of plain 
       packaging -- International research on plain packaging 
505 8  Impact of plain packaging on effectiveness of health 
       warnings -- Impact of plain packaging on perceptions of 
       harmfulness -- Impact of plain packaging on reducing the 
       appeal of products -- Tobacco industry arguments, 
       strategies and tactics -- It won't work, so don't do it! -
       - It's never been done before -- There's no evidence it 
       will work -- Exploiting public misunderstanding of 'plain'
       packs -- It will be easier to make fake copies -- Illicit 
       trade: pick a big number -- Price falls will drive up 
       consumption -- With retail display bans, plain packaging 
       not needed 
505 8  Plain packaging as an example of 'nanny state' legislation
       -- Chaos in shops -- Plain packaging will cause great 
       financial hardship to small retailers -- The slippery 
       slope -- You're on your own with this, Big Tobacco -- 
       Illicit drugs aren't sold in glossy packaging but many 
       still use them -- The repackaging turnaround time was too 
       short -- Won't plain packaging prevent the industry and 
       governments from providing information about less harmful 
       tobacco products? -- Covering up the packs -- Astroturfing
       : the Alliance of Australian Retailers -- Advertising 
       blitz -- Big Tobacco funding 
505 8  Sunlight on the cockroaches -- British American Tobacco 
       Australia -- Other tobacco companies -- Submissions to 
       government and international lobbying -- Form letters -- 
       Freedom of information deluge -- Pro-plain packaging 
       tactics -- Australian smokers' reactions: not with a bang,
       but a whimper -- Plain packaging -- why now? And why 
       Australia? -- The evidence base -- Reputation and 
       coherence of Australian tobacco control community -- Legal
       white knights -- Commonwealth public servants -- Public 
       health experts and advocates -- Non-government agencies --
       News media -- Columnists 
520    In December 2012, Australia became the first nation in the
       world to require all tobacco products to be sold in 
       standard plain packs under the leadership of the then 
       Health Minister Nicola Roxon. Tobacco companies have had 
       global apoplexy about the law. Humiliated in the 
       Australian High Court with a 6-1 defeat, their hopes now 
       rest with deterring other nations from following suit by 
       pursuing international trade law action. With a combined 
       50 years of research and advocacy experience in tobacco 
       control, the authors set out the evidence for the 
       importance of plain packaging in striking at the heart of 
       what remains of tobacco advertising. They examine the 
       history of the idea, the tobacco industry's frantic 
       efforts to derail it, and the early evidence for its 
       impact. Most importantly, they give tools to policy makers
       in other countries wanting to make the best case for plain
       packaging and to defend it from the inevitable attacks 
       that will follow. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Tobacco use|0https://id.loc.gov/authorities/subjects/
       sh85135732|zAustralia|0https://id.loc.gov/authorities/
       names/n79021326-781|xPrevention.|0https://id.loc.gov/
       authorities/subjects/sh99002416 
650  0 Tobacco package labels|0https://id.loc.gov/authorities/
       subjects/sh85135740|zAustralia.|0https://id.loc.gov/
       authorities/names/n79021326-781 
650  0 Advertising|xTobacco|0https://id.loc.gov/authorities/
       subjects/sh85001174|zAustralia.|0https://id.loc.gov/
       authorities/names/n79021326-781 
650  0 Tobacco jars and boxes|0https://id.loc.gov/authorities/
       subjects/sh85135736|zAustralia.|0https://id.loc.gov/
       authorities/names/n79021326-781 
650  7 Tobacco use.|2fast|0https://id.worldcat.org/fast/1431613 
650  7 Tobacco package labels.|2fast|0https://id.worldcat.org/
       fast/1151980 
650  7 Advertising|xTobacco.|2fast|0https://id.worldcat.org/fast/
       797790 
650  7 Tobacco jars and boxes.|2fast|0https://id.worldcat.org/
       fast/1151972 
650  7 SOCIAL SCIENCE|xDisease & Health Issues.|2bisacsh 
650  7 Tobacco use|xPrevention.|2fast|0https://id.worldcat.org/
       fast/1431625 
651  2 Australia.|0https://id.nlm.nih.gov/mesh/D001315 
651  7 Australia.|2fast|0https://id.worldcat.org/fast/1204543 
655  4 Electronic books. 
700 1  Freeman, Becky,|eauthor. 
776 08 |iPrint version:|aChapman, Simon, 1951-|tRemoving the 
       emperor's clothes.|d[Sydney] : Sydney University Press, 
       [2014]|z9781743323977|w(DLC)  2015375387|w(OCoLC)892476551
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=2623502|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20220412|cEBSCO|tEBSCOebooksacademic NEW 1529 |lridw 
994    92|bRID