| Description |
1 online resource (xii, 162 pages) : illustrations. |
|
text file PDF |
| Physical Medium |
polychrome |
| Series |
Palgrave pivot
|
|
Palgrave pivot.
|
| Summary |
Like nations and regions, cities have become aware of the importance of building a convincing reputation to engage their local and global stakeholders ; residents, businesses, investors, tourists, students, sports and cultural organisations. Thanks to this wide potential reach, the city brand has expanded from a mere tourism strategy into a multifaceted tool of e-governance in the hands of local administrations and their civic partners by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and mega-events like world fairs. This book explores city branding in the public sector from a privileged linguistic, discursive and semiotic perspective, analysing how local municipal governments use new media in their communication agendas. |
| Bibliography |
Includes bibliographical references (pages 140-159) and index. |
| Contents |
1. City Websites as a Multimodal Genre -- 2. E-Governance on the Web: Linguistic Strategies -- 3. Branding Heritage, Digital Genres, Transmedia Storytelling -- 4. Expos and the Rhetoric of Sustainability. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Government marketing.
|
|
Government marketing. |
|
Internet in public administration.
|
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Internet in public administration. |
|
POLITICAL SCIENCE -- Public Affairs & Administration. |
| Other Form: |
Print version: Paganoni, Maria Cristina. City branding and new media. [Basingstoke] : Palgrave Pivot, 2014 9781137387950 1137387955 (OCoLC)893889930 |
| ISBN |
9781137387967 (electronic book) |
|
1137387963 (electronic book) |
|
9781349481903 |
|
1349481904 |
|
9781137387950 |
|
1137387955 |
|
1137387971 |
|
9781137387974 |
|
9781322593371 |
|
132259337X |
| Standard No. |
9781137387967 |
|
10.1057/9781137387967 |
|
