Title Government marketing : theory and practice / edited by Michael P. Mokwa, Steven E. Permut.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	JF1525.P8 G64	Available	---

Description	xvi, 384 pages : illustrations ; 25 cm.
Series	Praeger series in public and nonprofit sector marketing
	Praeger series in public and nonprofit sector marketing.
Note	Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
Bibliography	Includes bibliographies.
Subject	Government publicity.
	Government publicity.
	Public goods.
	Public goods.
	Marketing.
	Marketing.
Genre/Form	Conference papers and proceedings.
	Conference papers and proceedings.
Added Author	Mokwa, Michael P.
	Permut, Stephen E.
	Yale University.
	American Marketing Association.
ISBN	0030583160 : $24.95