| Edition |
Second edition. |
| Description |
1 online resource (x, 225 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 201-218) and index. |
| Contents |
Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next. |
| Summary |
"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Political campaigns -- United States.
|
|
Political campaigns. |
|
United States. |
|
Campaign management -- United States.
|
|
Campaign management. |
|
Voting -- United States.
|
|
Voting. |
| Genre/Form |
Electronic books.
|
| Added Author |
Gerber, Alan S., author.
|
| Other Form: |
Print version: Green, Donald P., 1961- Get out the vote. 2nd ed. Washington, D.C. : Brookings Institution Press, ©2008 9780815732679 (DLC) 2007048074 (OCoLC)182621485 |
| ISBN |
9780815732662 (electronic book) |
|
081573266X (electronic book) |
|
9780815732679 (paperback ; alkaline paper) |
|
0815732678 |
|
