Edition |
Fourth edition. |
Description |
1 online resource (253 pages) |
Physical Medium |
polychrome |
Description |
text file |
Bibliography |
Includes bibliographical references and index. |
Contents |
Front Cover; Title Page; Copyright Information; Table of Contents; Preface; Introduction: Why Voter Mobilization Matters; Evidence versus Received Wisdom; Door-to-Door Canvassing; Leaflets and Signage; Direct Mail; Commercial Phone Banks, Volunteer Phone Banks, and Robocalls; Electronic Mail, Social Media, and Text Messaging; Using Events to Draw Voters to the Polls; Using Mass Media to Mobilize Voters; Voter Registration and Voter Turnout; Strategies for Effective Messaging; What Works, What Doesn't, and What's Next; Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments |
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Appendix B: Meta-Analysis of Direct Mail ExperimentsAppendix C: Meta-Analysis of Phone-Call Experiments; Notes; Index; Back Cover |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Political campaigns -- United States.
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Political campaigns. |
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United States. |
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Campaign management -- United States.
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Campaign management. |
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Voter turnout -- United States.
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Voter turnout. |
Genre/Form |
Electronic books.
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Electronic books.
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Added Author |
Gerber, Alan S., author.
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Other Form: |
Print version: Green, Donald P., 1961- Get out the vote. Fourth Edition. Washington, D.C. : Brookings Institution Press, [2019] 9780815736936 (DLC) 2019018089 |
ISBN |
9780815736943 (electronic book) |
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0815736940 (electronic book) |
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9780815736936 |
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0815736932 |
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