| Edition |
1st ed. |
| Description |
ix, 252 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 233-234) and index. |
| Summary |
This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description. |
| Subject |
Sawyer Miller (Firm) -- History.
|
|
Sawyer Miller (Firm) |
|
History. |
|
Political consultants -- United States -- History -- 20th century.
|
|
Political consultants. |
|
United States. |
| Chronological Term |
20th century |
| Subject |
Media consultants -- United States -- History -- 20th century.
|
|
Media consultants. |
|
Sawyer Miller (Firm) -- Biography.
|
| Genre/Form |
Biographies.
|
| Subject |
Political consultants -- United States -- Biography.
|
|
Media consultants -- United States -- Biography.
|
|
Public relations and politics -- United States -- History -- 20th century.
|
|
Public relations and politics. |
|
Political campaigns -- United States -- History -- 20th century.
|
|
Political campaigns. |
|
Campaign management -- United States -- History -- 20th century.
|
|
Campaign management. |
|
Globalization -- Case studies.
|
|
Globalization. |
| Genre/Form |
Case studies.
|
|
Biographies.
|
|
Case studies.
|
| ISBN |
9780374103675 hardback alkaline paper |
|
0374103674 hardback alkaline paper |
|
